Nadeem Akhtar Saifi, other half of the Nadeem–Shravan duo, in 2012. The soundtrack album sold 20 million units, making it the best-selling Bollywood soundtrack album of all time. Aashiqui has been rated the 4th best soundtrack ever by Planet Bollywood on their "100 Greatest Bollywood Soundtracks". Their breakthrough film, Aashiqui (1990), which brought them into the limelight, was gifted to them by none other than Gulshan Kumar. Nevertheless, the abundance of work inspired creative influences within the duo, and they started producing hit music from here onwards. All of these films flopped at the box office and the music was rejected by audiences and critics alike. They suddenly found work, and in 1989, two big movies were released: Ilaaka, Hisaab Khoon Ka. All the while, they struggled to get work and rarely did they get to compose the music for a full film. Ten Hindi actors (Mithun, Jackie Shroff, Anil Kapoor, Sachin, Danny, Vijendra, Sulakshana Pandit, etc.) sang some songs with lyrics by Anwar Saagar. In 1985, the duo composed music for a commercial project called Star Ten. Their first Hindi movie assignment was Maine Jeena Seekh Liya in 1981 sung by Amit Kumar. Their first film assignment was Dangal, a Bhojpuri movie in 1973 (released in 1977) which featured the popular Bhojpuri song "Kashi hile, Patna hile" sung by Manna Dey. The association of Nadeem Akhtar Saifi and Shravan dates back to 1973 when they met each other at a function. Shravan Kumar Rathod, one half of the Nadeem–Shravan duo, in 2012.
Singers Lata Mangeshkar and Asha Bhosle also sang in few albums for the duo. Veteran singer Mohammed Rafi also sang for them in their film Dangal and Kishore Kumar in the film Ilaaka. Balasubrahmanyam, Hariharan, Suresh Wadkar, Pankaj Udhas, Mohammed Aziz, Sudesh Bhosle, Shailendra Singh, Shabbir Kumar, Nitin Mukesh, Roop Kumar Rathod, Vinod Rathod, Abhijeet, Sonu Nigam, Shaan, KK, Gurdas Maan, Shankar Mahadevan, Babul Supriyo, Manhar Udhas, Bali Brahmbhatt, Jolly Mukherjee, Sapna Mukherjee, Anwar, Vipin Sachdeva and many others have sung under their baton. Their most commonly featured and favorite singers include "Trimurti" Kumar Sanu, Alka Yagnik, Udit Narayan but other Hindi playback singers like Anuradha Paudwal, Kavita Krishnamurthy, Sonu Nigam Sadhana Sargam, Poornima, Jaspinder Narula, K. The duo eventually made a comeback in the 2000s. The duo's career temporarily came to a halt with the murder of T-Series founder Gulshan Kumar by Mumbai underworld syndicate D-Company, with Nadeem Akhtar Saifi initially accused of involvement, before later being exonerated. Their success helped establish the music label T-Series. Nadeem–Shravan were also behind many of the other best-selling Bollywood soundtrack albums of the 1990s. Their breakthrough soundtrack album was Aashiqui (1990), which sold 20 million units in India, and became the best-selling Bollywood soundtrack album of all time. They are considered one of the most successful music composers in Hindi cinema history. By using these instruments in a modern way without disconnecting them from their original value, their contribution is unique compared to some rising music directors evolving a new music style beginning in the mid-1990s. They displayed a strong influence of Hindustani (classical / semi-classical) music in their compositions, and were the only composers during the 1990s and 2000s who relied heavily on three particular instruments: the bansuri, the sitar and the shehnai in almost all of their songs. Nadeem–Shravan were the most successful Bollywood music directors of the 1990s until the early 2000s.
The duo derives its name from the first names of the two principal composers, Nadeem Akhtar Saifi (born 6 August 1954) and Shravan Kumar Rathod (13 November 1954 – 22 April 2021). Nadeem–Shravan were a prolific Indian music directors duo in the Bollywood film industry of India.
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